July First-Order Plan · Ends 31 July · Free shipping nationwide · Pay before 3PM — ships today 📦
HAIRSTORY · RESEARCHED BY FOUNDER DERICK OOI
Not an ordinary shampoo · Home scalp-care system

In the shower,
do you look at the drain
and feel your heart sink?

You've tried bottle after bottle. Money spent, hair still falling — because most products only clean the strands, they don't care for your scalp environment and roots. LAB 11 LUXE starts at the scalp and the roots: developed and validated by Derick Ooi, founder of the 25-salon Hairstory chain, before it ever came home to you.

July First-Order Plan pricing · Free shipping 📦
LAB 11 LUXE full set
156%
core-ingredient follicle activity
(vs 52% for common ingredients)
25
salons in the Hairstory chain
researched by founder Derick Ooi
30,000+
people improved their scalp
& hair-fall concerns
✅ Used by 30,000+ people · 👉 Swipe to see their real changes
near-balding improvement
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
less hair fall, better hair quality
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
WhatsApp customer review
hope for people with hair fall
The Detail

Salon-grade formula,
in one bottle.

Every detail, refined by Derick Ooi, founder of Hairstory.

The Collection · Meet LAB 11 LUXE

A salon-grade routine, at home.

Cleanse, nourish, protect — all in one wash. Every time you wash your hair, you're giving your scalp a professional treatment.

LAB 11 LUXE set
LAB 11 LUXE set
LAB 11 LUXE set
LAB 11 LUXE set
Self-Check

Which one bothers you most right now?

See yourself in one of these? This system was designed exactly for these scalp concerns. Once you do — just pick your plan.

The Real Reason

Switching products doesn't help —
because they care for the strands, not the scalp and roots.

Often the real issue is that follicle openings get clogged by oil, pollution and stress, so nutrients can't reach the roots and roots grow weaker. Like skin that isn't cleansed properly — no amount of care gets absorbed. LAB 11 does just three things:

Step 01
Cleanse

Clear away the oil and buildup clogging the follicle openings, so the scalp can breathe again.

Step 02
Nourish

Deliver nutrients straight to the roots, helping them stay in better condition.

Step 03
Balance

Keep the scalp environment stable, day to day. It happens every time you wash.

Clinical Data

We don't ask you to "just believe" —
we show you the numbers.

Instead of switching products endlessly, look at the lab data behind the care ingredients. LAB 11's core ingredient, Red Clover, performs impressively in in-vitro testing:

Red Clover LAB 11 core ingredient
0%
Common care ingredient widely used
0%

In in-vitro testing, the core ingredient raised the follicle-activity index by 156% — clearly higher than common care ingredients. This is a non-medicinal daily-care routine; individual experience varies, so consistent use is recommended.
*Figures are in-vitro results for the core ingredient (Red Clover), not equivalent to actual consumer hair-growth speed.

Formulation

4 premium ingredients,
each targeting a specific scalp concern.

🇨🇦

Red Clover

Trifolium Pratense

Helps hair stay more firmly anchored to the scalp, less prone to loosening and shedding.

+156%
🇫🇷

Watercress & Indian Cress

Nasturtium Officinale

Nourishes the scalp and strengthens roots, keeping the scalp comfortable.

+37%
🇪🇸

Marine Glycogen

Marine Bio-Energy

Replenishes energy to scalp cells, keeping the scalp vital.

+107%
🌿

Argan Oil · Panthenol

Argania Spinosa

Leaves hair softer and stronger, reducing dryness and breakage.

Gentle & mild
"Stylists work with real customers' scalps every day.
They know exactly what works and what doesn't."
— And they choose LAB 11

This isn't just another online brand.

LAB 11 LUXE is a home scalp-care system developed by Derick Ooi, founder of the 25-salon Hairstory chain in Malaysia, and has helped over 30,000 people. Every ingredient known to harm the scalp — we left them all out.

✓ Ecocert Clean Certified✓ Paraben-Free✓ SLS / SLES-Free✓ Preservative-Free✓ Heavy-Metal-Free✓ Sensitive-Scalp Friendly
25
salons in the Hairstory chain
researched by founder Derick Ooi
The Founder

Every day in the salon,
I see real scalp problems.

Derick Ooi · Founder of Hairstory (25 salons) · Developer of LAB 11

After years working with hair, I know the frustration too well — product after product, money spent, hair still falling. Too much out there only "washes hair" without truly caring for the scalp and roots. So I brought together years of experience from my 25-salon Hairstory chain and turned salon-grade care into something you can use at home, every single day. That's LAB 11.

— Derick
Real Results

They were skeptical at first, too.

Real customer before-and-afters from WhatsApp — receding hairlines, widening parts, postpartum shedding, bald patches; men and women.

M-shape hairline improvement
denser part
bald patch improvement
new baby hair
one year improvement
hairline baby hair
postpartum improvement
denser part comparison
👉 Swipe to see more real reviews
baby hair growing back
90% less dandruff
bald patch improvement
years of hair fall improved
less shedding with Scalp Essence
loved it from first use
most satisfying product
Soft Mask works great
customer review
customer review
real customer review
WhatsApp customer review
real customer review
real customer review

All shared with customer permission · @Lab 11 Malaysia

Real Videos · Unboxing & After Use

Not AI — real people, real product.

Real customers unboxing, using, and sharing results — don't take our word for it, see for yourself.

Real Review · Before / After
Real Share · More Volume
Unboxing · Shampoo
Unboxing · Scalp Essence
Real Use · Rich Lather
Ingredient Breakdown

Their hair is already coming back.
When does yours start?

★ Most Popular · July First-Order Plan
RM358 RM760
SET B Consolidation · full 4-month supply · Save RM402 · 🎁 free salon-grade hair towel in July
Start Now →
What to Expect

Hair grows in cycles — at least 3–4 months.

It's a biological fact, true for any care routine. It's not that it doesn't work — follicles need time. Give yourself a fair shot:

2nd–3rd wash
Scalp starts to feel fresher — no more flat right after washing
Week 2–3
Noticeably less shedding, the drain isn't scary anymore
Month 1–2
Roots feel steadier, the scalp environment settles
Month 3–4
Scalp environment stable — gradually watch for that new-hair feel 🌱
By The Numbers

Why so many people choose LAB 11.

30,000+
people improved their scalp & hair-fall concerns
25
Hairstory professional salons · researched by founder Derick Ooi
156%
core-ingredient follicle activity (vs 52% common ingredients)

And many come back to reorder — repeat customers are the most honest proof 💚

Choose Your Plan

Pick the one that fits you.

Hair takes 3–4 months to grow. People who are serious get the full supply from the start.

July First-Order Plan pricing below · adjusts from 1 August

★★★★★Loved by customers·30,000+ improved their scalp·repeat customers keep coming back
🚚 In stock📦 Free shipping🌿 EcoCert certified🛡️ Heavy-metal-free💚 Gentle & mild
🔥 July First-Order Plan pricing · countdown
DAYS
HRS
MIN
SEC
SET A Starter RM188
SET A · Starter
≈ 2 months' supply · try it first
RM188
was RM380 · Save RM192
≈ RM3 per wash · 60 washes at home
  • Shampoo × 1
  • Scalp Essence × 1
  • For: those who want to try it out first
Buy Now →
★ Most Popular
SET B Consolidation RM358
SET B · Consolidation
≈ 4 months' supply · a full growth period
RM358
was RM760 · Save RM402
Hair takes 3–4 months to grow — this is just enough
  • Shampoo × 2
  • Scalp Essence × 2
  • 🎁 July only: free salon-grade hair towel
  • For: those serious about tackling hair fall
Buy Now →
SET C Complete RM488
SET C · Complete
≈ 4 months · rescue hair quality too
RM488
was RM1,060 · Save RM572
Hair fall + dryness & frizz, handled at once
  • Shampoo × 2 · Scalp Essence × 2
  • Hair Mask × 2 + free hair towel
  • For: heavy hair fall / want to improve hair quality too
Buy Now →

🔒 Secure checkout · Pay before 3PM — ships today 📦 · Free shipping nationwide · Bank transfer / online banking accepted

🚚 Shipped via Ninja Van · West Malaysia 3–5 working days · East Malaysia 7–10 working days · Tracking number provided

Operated by LAB 11 INTERNATIONAL SDN BHD · SSM 201801026730 (1288754-D) · Penang

Compare

For hair fall, these are really your options.

Hair transplant · painful months, results not guaranteed
from RM15,000
Topical spray products · need long-term use, easily relapses when stopped
RM5,000–9,000 / 5 yrs
Salon treatments · back to square one in two weeks, must keep going
RM200+ / visit
LAB 11 · salon-grade care at home every day, gentle & mild
from RM188 · 60 uses
FAQ

You might be wondering.

Is RM358 expensive?

It's not the price of a RM30 shampoo — because it isn't a shampoo. It's a salon-developed scalp-care system. Do the math: one salon treatment is RM200+, while SET A at RM188 gives you 60 washes at home. The expensive part isn't LAB 11 — it's all the money wasted switching products.

How soon will I see a difference?

Hair grows over at least 3–4 months. Shedding usually starts easing around week 2–3, and the new-hair feel starts around month 3–4. So give yourself the full 3–4 months (SET B is exactly that supply).

Is payment safe? What payment methods are there?

Online banking / bank transfer, processed through Shopify's international secure checkout. LAB 11 INTERNATIONAL SDN BHD is a registered company (SSM 201801026730) operating from Penang, backed by the 25-salon Hairstory chain — every payment you make is traceable to a real company and real people.

Sensitive scalp / postpartum — can I use it?

The formula is gentle — no SLS, no preservatives, no heavy metals, Ecocert certified. For sensitive scalps, patch-test first; if you're postpartum or in a special stage, check with a professional before use to be safe.

Will it relapse if I stop?

It gradually restores your scalp environment — a non-medicinal daily routine that doesn't create dependence. Continued use is recommended to maintain your scalp and hair.

Not sure which set is right for me?

Most people start with SET B (Consolidation) — a full 4-month supply, and the most popular. Just want to test it? SET A. Heavy hair fall / want to improve hair quality too? SET C.

Is it for all hair types? Dry and oily?

Yes. Dry, oily, normal, colored or permed hair all work — because it cares for the scalp environment and roots, not just the strands. Oily scalps feel fresher and less flat; dry hair feels softer. For sensitive scalps, patch-test first.

Stay in Touch

Not ready yet? Follow our channel first.

Join the LAB 11 WhatsApp Channel for scalp-care tips, real results and exclusive offers. No pressure — we just help you care for your scalp first.

Tips and offers only — no spam, leave anytime.

The longer hair fall drags on, the harder change is to track.
Starting now is when change is easiest to see.

Hair grows over 3–4 months. The earlier you start, the easier it is to see a difference. Start today — give your scalp a fair chance.

⏳ July First-Order Plan · Ends 31 July
Shop Now →
In stock · Free shipping · Backed by 25 pro salons · Secure checkout
July Plan · SET B RM358
was RM760 · Save RM402
Shop Now