You've tried bottle after bottle. Money spent, hair still falling — because most products only clean the strands, they don't care for your scalp environment and roots. LAB 11 LUXE starts at the scalp and the roots: developed and validated by Derick Ooi, founder of the 25-salon Hairstory chain, before it ever came home to you.














Every detail, refined by Derick Ooi, founder of Hairstory.
Cleanse, nourish, protect — all in one wash. Every time you wash your hair, you're giving your scalp a professional treatment.




See yourself in one of these? This system was designed exactly for these scalp concerns. Once you do — just pick your plan.
Often the real issue is that follicle openings get clogged by oil, pollution and stress, so nutrients can't reach the roots and roots grow weaker. Like skin that isn't cleansed properly — no amount of care gets absorbed. LAB 11 does just three things:
Clear away the oil and buildup clogging the follicle openings, so the scalp can breathe again.
Deliver nutrients straight to the roots, helping them stay in better condition.
Keep the scalp environment stable, day to day. It happens every time you wash.
Instead of switching products endlessly, look at the lab data behind the care ingredients. LAB 11's core ingredient, Red Clover, performs impressively in in-vitro testing:
In in-vitro testing, the core ingredient raised the follicle-activity index by 156% — clearly higher than common care ingredients. This is a non-medicinal daily-care routine; individual experience varies, so consistent use is recommended.
*Figures are in-vitro results for the core ingredient (Red Clover), not equivalent to actual consumer hair-growth speed.
Helps hair stay more firmly anchored to the scalp, less prone to loosening and shedding.
Nourishes the scalp and strengthens roots, keeping the scalp comfortable.
Replenishes energy to scalp cells, keeping the scalp vital.
Leaves hair softer and stronger, reducing dryness and breakage.
LAB 11 LUXE is a home scalp-care system developed by Derick Ooi, founder of the 25-salon Hairstory chain in Malaysia, and has helped over 30,000 people. Every ingredient known to harm the scalp — we left them all out.
After years working with hair, I know the frustration too well — product after product, money spent, hair still falling. Too much out there only "washes hair" without truly caring for the scalp and roots. So I brought together years of experience from my 25-salon Hairstory chain and turned salon-grade care into something you can use at home, every single day. That's LAB 11.
Real customer before-and-afters from WhatsApp — receding hairlines, widening parts, postpartum shedding, bald patches; men and women.






















All shared with customer permission · @Lab 11 Malaysia
Real customers unboxing, using, and sharing results — don't take our word for it, see for yourself.
Their hair is already coming back.
When does yours start?
It's a biological fact, true for any care routine. It's not that it doesn't work — follicles need time. Give yourself a fair shot:
And many come back to reorder — repeat customers are the most honest proof 💚
Hair takes 3–4 months to grow. People who are serious get the full supply from the start.
July First-Order Plan pricing below · adjusts from 1 August



🔒 Secure checkout · Pay before 3PM — ships today 📦 · Free shipping nationwide · Bank transfer / online banking accepted
🚚 Shipped via Ninja Van · West Malaysia 3–5 working days · East Malaysia 7–10 working days · Tracking number provided
Operated by LAB 11 INTERNATIONAL SDN BHD · SSM 201801026730 (1288754-D) · Penang
It's not the price of a RM30 shampoo — because it isn't a shampoo. It's a salon-developed scalp-care system. Do the math: one salon treatment is RM200+, while SET A at RM188 gives you 60 washes at home. The expensive part isn't LAB 11 — it's all the money wasted switching products.
Hair grows over at least 3–4 months. Shedding usually starts easing around week 2–3, and the new-hair feel starts around month 3–4. So give yourself the full 3–4 months (SET B is exactly that supply).
Online banking / bank transfer, processed through Shopify's international secure checkout. LAB 11 INTERNATIONAL SDN BHD is a registered company (SSM 201801026730) operating from Penang, backed by the 25-salon Hairstory chain — every payment you make is traceable to a real company and real people.
The formula is gentle — no SLS, no preservatives, no heavy metals, Ecocert certified. For sensitive scalps, patch-test first; if you're postpartum or in a special stage, check with a professional before use to be safe.
It gradually restores your scalp environment — a non-medicinal daily routine that doesn't create dependence. Continued use is recommended to maintain your scalp and hair.
Most people start with SET B (Consolidation) — a full 4-month supply, and the most popular. Just want to test it? SET A. Heavy hair fall / want to improve hair quality too? SET C.
Yes. Dry, oily, normal, colored or permed hair all work — because it cares for the scalp environment and roots, not just the strands. Oily scalps feel fresher and less flat; dry hair feels softer. For sensitive scalps, patch-test first.
Join the LAB 11 WhatsApp Channel for scalp-care tips, real results and exclusive offers. No pressure — we just help you care for your scalp first.
Hair grows over 3–4 months. The earlier you start, the easier it is to see a difference. Start today — give your scalp a fair chance.