🔥 10.10 MEGA SALE · until 10/10 · Free shipping in Malaysia –d –h –m –s
HAIRSTORY · Developed by founder Derick Ooi
中文|English
Not just a shampoo · A home scalp care system for hair fall

Scared to wash your hair every day?

Afraid of seeing another handful of hair in the drain?
It often starts at the scalp, not the hair: when oil builds up around the follicles, care cannot reach the roots well.

💇‍♂️ Developed by a 25-salon team ✅ 30,000+ sets sold 📦 Cash on delivery
🔒 Secure checkout · Pay the way you like
Touch'n Go GrabPay ShopeePay DuitNow QR FPXOnline banking VISA 📦 Cash on delivery
🎁 15 minutes only · Check out now for an extra RM3 off (RM188 → RM185)
Applied automatically · Back to normal price when time is up · 15:00 left
👇 Pick one to start (swipe · tap to choose a size)
LAB 11 LUXE full set
156%
core raw ingredient, ex-vivo
follicle test* (control: 52%)
25
Hairstory salons
founder Derick Ooi developed LAB 11
30,000+
sets sold
🚚 Free shipping in Malaysia 📱 TNG · GrabPay · ShopeePay 📦 Cash on delivery 🌿 Ecocert-certified ingredients ⚡ In stock, ships today
The Detail

A salon-grade formula,
in a bottle.

Every detail was refined by Hairstory founder Derick Ooi.

Real Videos · Unboxing & after use

Not just pictures. Real people, real products.

Real customers unboxing, using and sharing after use (in Chinese). 👉 Swipe and see for yourself.

Customer · Before / After
Customer sharing her experience
Unboxing · Shampoo
Unboxing · Scalp Essence
In use · Rich lather
About the ingredients
The Real Reason

Switching products may not help
if they only care for the hair, not the scalp and roots.

Very often, scalp problems come from oil, dirt and stress building up around the follicles, so care cannot reach the roots. It is like skincare on skin that has not been cleaned. LAB 11 focuses on three things:

Cleanse · rich lather
Step 01
Cleanse

Clear the oil and dirt clogging the follicles so your scalp can breathe again.

Feed · essence drop
Step 02
Feed

Bring care straight to the roots to help keep them in better condition.

Steady · smooth hair
Step 03
Steady

Keep your scalp balanced day to day, every time you wash your hair.

✅ 30,000+ sets sold · 👉 Swipe to read what customers say (translated from Chinese)
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"Lab11 shampoo is really good. The front of my hair was almost going bald. After using it, a lot of hair has grown. Lab11 is the shampoo and hair tonic I’ve been happiest with."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’m a loyal Lab 11 customer. I love its fresh scent. My scalp isn’t oily anymore, my hair fall has improved, and my hair has grown out. I keep buying it again. Thank you, Lab 11, for always improving."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’ve been using it since 2020 for postpartum hair fall. I tried switching to other products, but they didn’t work for me. With Lab11, my hair feels great and stays fresh all day without getting oily. My thick hair has grown back. This is my own experience. Thank you!"
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"My hair used to fall out a lot. Since I started using the Shampoo and Essence, I lose less hair now! Thank you, Lab11!"
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"My hair used to be very oily, and I had dandruff. Lab11 has helped a lot. I’ve bought it again several times and recommended it to friends. The shampoo, scalp essence and hair serum are all good. My friends have had good experiences too."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’ve been using their products since I first tried them in 2021. The results are really good. I’ve shared feedback many times."
Customer feedback (Facebook), original in English
Original in English · Facebook
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"After one month, my scalp was much less oily and I was losing less hair too. Now my whole family uses it."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’ve bought it again quite a few times. Since using it, I clearly lose less hair." (The line “Good product to reduce my hair fall.” was written in English.)
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"The essence and shampoo work very well. I’ve bought them again countless times."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’ve bought it again several times. The results are very good. The shampoo, scalp essence and hair serum are all very good."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"My itchy scalp has improved a lot, and one bottle of shampoo lasts a long time. I really recommend the scalp essence!"
Customer feedback (WhatsApp), original in English
Original in English · WhatsApp

Real customers, shared with permission. Original photos and messages are kept; English translations are as close to word-for-word as possible. Headlines were added by LAB 11. Individual experience. Results vary.

Real Results · Customer stories

They were not sure at first, either.

Real customers’ WhatsApp before-and-after messages, from both men and women. Original screenshots, with English translations.

Customer feedback (WhatsApp), original in English
Original in English · WhatsApp
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve only used it for one and a half months, and I can already see lots of baby hair. It isn’t as bald as before, and my hair isn’t falling out as much anymore."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"My postpartum hair fall is much better. I really like the shampoo’s slightly cooling feel. My scalp feels light after washing. Great!"
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve finished two bottles of essence and recently opened my third. I’m very satisfied. I can see the results."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"Hi, my husband’s hair is much better now. After using it for a whole year, his hair is not as oily. A lot of hair has grown too."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve used it for half a year. Minoxidil didn’t suit me before. I kept getting dandruff. Your shampoo and essence work fine for me."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I used to have patchy bald spots. I’ve been caring for it for almost a year and can see a big improvement. I use the hair growth essence every day."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"This is after one bottle. Now my hair is sticking up!! So happy! The shampoo is quite good too. It feels a little cooling."

Real customers, shared with permission. Original photos and messages are kept; English translations are as close to word-for-word as possible. Headlines were added by LAB 11. Individual experience. Results vary.

All shared with permission by real customers · @Lab 11 Malaysia

Free Scalp Check

You have spent enough on products that did not suit you.

If you have read this far, you really care, and you are probably tired of guessing. Take 30 seconds to check your scalp, and we will suggest the set that fits you best. Free, and you will know right away.

* This check gives scalp-care suggestions only. It is not a medical diagnosis. If your scalp or skin shows clear problems, please see a professional first.
Real Daily Use

How they use LAB 11 every day.

Real customers’ daily routine · Captions translated from Chinese below · 👉 Swipe

Customer daily use“After washing and blow-drying, you can spray this tonic on thinner areas~” · Translated from Chinese
Customer daily use“Spray the essence onto your scalp” · Translated from Chinese
Customer daily use“I spray it on the emptier parts of my parting” · Translated from Chinese
The Collection · Meet LAB 11 LUXE

Salon-style care, at home.

Cleanse, care and nourish, three steps together. Every time you wash your hair, you are caring for your scalp.

LAB 11 LUXE set
LAB 11 LUXE set
LAB 11 LUXE set
LAB 11 LUXE set
The LAB 11 Ritual
A step regular shampoos are not made for

Once a week, a salon-style
deep scalp treatment at home.

A regular shampoo only washes the surface of your hair. LAB 11 Shampoo is specially designed so you can get close to a salon-level deep scalp cleanse at home, once a week. This is one reason many people say they feel the difference with LAB 11: results come not only from the ingredients, but also from the right routine.

LAB 11 deep scalp cleanse · rich lather
1
Before washing, part your hair into sections while hair and scalp are dry
2
Apply about 8–10 pumps of shampoo directly along each parting and onto the scalp
3
Massage gently with your fingertips so the shampoo covers your whole scalp
4
Leave it on for about 10 minutes
5
Add a little water, work up a lather, massage a little more, then rinse well
6
Then wash a 2nd time as usual with a small amount of shampoo
✨ Afterwards, your scalp usually feels fresher and lighter, and your hair has more volume.
⚠️ Once a week is enough. No need to do it every day. Daily cleansing + a weekly deep treatment make the full routine.
Why LAB 11 is worth trusting: full home scalp care system vs shampoo only
Lab Data

Others ask you to “trust” them.
We show you the numbers.

Instead of switching products again, look at the test data of the ingredient itself. How LAB 11’s core raw ingredient, Red Clover, performed in the supplier’s ex-vivo test:

Red Clover LAB 11 core ingredient
0%
Control group same test
0%

Measured: hair follicle elongation, ex vivo (raw ingredient, not the finished product). LAB 11 is a non-medicated daily care product; experiences differ, so keep using it and observe.
*Ex-vivo result for the raw ingredient (Red Clover) from the supplier. It does not show the effect of the finished LAB 11 product on people, and it is not a hair growth speed.

Formulation

4 key ingredients,
each with a job.

🇨🇦

Red Clover

Canada

Our core scalp care ingredient.

+156%*
🇫🇷

Watercress + Indian Cress

France

Nourishes the scalp and helps keep it comfortable.

KGF +107%*
🇪🇸

Marine Glycogen

Spain

Gives scalp cells energy.

Energy
🌿

Argan Oil · Panthenol

In the Soft Mask

Softer, stronger-feeling hair with less dryness and breakage.

Gentle

*In-vitro / ex-vivo data for the raw ingredients from the supplier. Not the effect of the finished product on people. Results vary.

“Hairstylists see real scalps every day.
They know best what works and what doesn’t.”
— And they choose LAB 11

Not just another online brand.

LAB 11 LUXE is developed by Derick Ooi, founder of Hairstory, a chain of 25 professional salons in Malaysia. 30,000+ sets sold. No SLS / SLES and no parabens in the formula.

✓ Ecocert-certified ingredients✓ No parabens✓ No SLS / SLES✓ SGS heavy-metal tested✓ Gentle on sensitive scalps
25
Hairstory salons
founder Derick Ooi developed LAB 11
The Founder

Every day in the salon,
I see real scalp problems.

Derick Ooi · Founder of the 25-salon Hairstory chain · Developer of LAB 11

After many years in hair, I know how frustrated customers feel: they switch products again and again, spend the money, and the hair still falls. Too many products only “wash the hair” and do not really care for the scalp and roots. So I turned years of experience from Hairstory’s 25 salons into a routine you can use at home every day. That is LAB 11.

— Derick
What to Expect

A hair growth cycle takes at least 3–4 months.

This is true for any hair care. Follicles need time. Give yourself a fair chance:

After 2–3 washes
Most people first notice a fresher-feeling scalp
Weeks 1–2
Keep the routine going: daily wash + Scalp Essence morning and night
Months 1–2
Keep an eye on how much hair you lose when washing
Months 3–4
Compare parting photos taken from the same angle 🌱 Results vary from person to person
Choose Your Set

Pick the right start for you.

A hair cycle takes 3–4 months. If you are serious, it helps to have enough to keep the routine going.

30,000+ sets sold·Many repeat customers
🎁 15 minutes only · Check out now for an extra RM3 off (RM188 → RM185)
Applied automatically · Back to normal price when time is up · 15:00 left
🚚 In stock📦 Free shipping in Malaysia🌿 Ecocert-certified ingredients🛡️ SGS heavy-metal tested💚 Gentle formula
🔥 10.10 MEGA SALE · ends 10/10
–
days
–
hrs
–
min
–
sec
SET A Starter Set RM188
SET A · Starter Set
1 of each · try the routine first
RM320 if bought separately
RM188
Start with the basic routine
  • Shampoo × 1
  • Scalp Essence × 1
  • For: people who want to try the wash feel and scalp freshness first
Buy now →
★ Most popular
SET B Routine Set RM358
SET B · Routine Set
2 of each · most popular
RM580 if bought separately
RM358
Buying SET A twice = RM376, RM18 more than SET B
  • Shampoo × 2
  • Scalp Essence × 2
  • For: people serious about hair fall who want to keep going
Buy now →
SET C Complete Set RM488
SET C · Complete Set
2 of each + 2 Soft Mask
RM778 if bought separately
RM488
Hair fall + dry, frizzy hair, in one set
  • Shampoo × 2 · Scalp Essence × 2
  • Soft Mask × 2
  • For: heavy hair fall / also want to care for hair quality
Buy now →
All Products

Not sure which one? Everything is here.

Tap a product to see its pack sizes and choose what suits you.
If it is your first time, honestly: do not buy just one bottle. Cleanse, care and nourish together, so your scalp gets the full routine.

SET B · Routine Set
SET B · Routine Set
2 of each · Most popular
RM358 RM580
View set →
SET A · Starter Set
SET A · Starter Set
1 of each · Try it first
RM188 RM320
View set →
SET C · Complete Set
SET C · Complete Set
2 of each + 2 Soft Mask
RM488 RM778
View set →
Shampoo 500ml
Shampoo 500ml
Refill · 1 / 3 / 4 bottles
From RM160 RM200
View set →
Scalp Essence
Scalp Essence
Refill · 1 / 2 / 3 bottles
From RM160 RM220
View set →
Soft Mask 250ml
Soft Mask 250ml
Refill · 1 / 2 / 3 bottles
From RM150
View set →

👆 Tap to choose · Add any single bottle for RM10 off your order · Ships today · Free shipping in Malaysia

💳 All major Malaysian payment methods
Use the one you already use
📱 E-wallets · DuitNow QR
Touch 'n Go GrabPay ShopeePay Boost MAE DuitNow QR
🏦 FPX online banking · instant confirmation
FPX Maybank CIMB Public Bank RHB Hong Leong + all major Malaysian banks
Bank Islam · AmBank · Alliance · UOB · OCBC · BSN · Affin and more
💳 Credit / debit card
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📦
Cash on delivery (COD)
Pay when the parcel reaches you
🔒 All transactions are encrypted · Payments handled by Billplz
At checkout, choose “Online Banking / Card / Wallet” to see all options

🔒 Secure checkout · Ships today · Free shipping in Malaysia

🚚 Shipped by Ninja Van · West Malaysia 3–5 working days · East Malaysia 7–10 working days · with tracking number

Operated by LAB 11 INTERNATIONAL SDN BHD · SSM 201801026730 (1288754-D) · Penang

Compare

Your options for hair fall care.

Hair transplant · a medical procedure with recovery time
From RM15,000
Salon scalp treatment · needs regular visits
RM200+ / visit
LAB 11 · salon-style scalp care at home, every day, gentle formula
From RM188
FAQ

Questions you may have.

Is RM358 expensive?

SET B has 2 Shampoo + 2 Scalp Essence. The same amount bought separately costs RM580, so SET B saves you RM222. A single salon scalp treatment is often RM200+, while LAB 11 lets you keep up the routine at home every day. Want to try first? Start with SET A at RM188.

How do I use the products? (daily · cleanse → care → nourish)

Using the three products together gives the most complete routine 😊

① Shampoo · daily scalp cleanse
Wash once a day, twice each time.
First wash: remove oil, sweat and residue.
Second wash: use a small amount and massage your scalp with your fingertips for 1–2 minutes, then rinse.

② Soft Mask · instead of conditioner
After washing, towel off most of the water → apply from mid-lengths to ends (not on the scalp) → comb through so every strand is coated → leave on for 3–5 minutes, then rinse.
It is made to replace a regular conditioner, with more complete moisture and care. Especially good for dry, frizzy, tangly, coloured or permed hair.

③ Scalp Essence · scalp care
Use morning and night. After washing, dry your scalp, then spray directly onto it. You can focus on the hairline, crown or thinner areas. Massage gently for 1–2 minutes, no need to rinse. If you did not wash your hair in the morning, you can spray it onto a dry scalp.

🔰 Once a week: the LAB 11 deep scalp treatment at home

This is a specially designed way to use LAB 11 Shampoo, so you can get close to a salon-level deep scalp cleanse at home.

Once a week:
1. Before washing, part your hair into sections while hair and scalp are dry
2. Apply about 8–10 pumps of shampoo along each parting and onto the scalp
3. Massage gently with your fingertips so the shampoo covers the scalp
4. Leave on for about 10 minutes
5. Add a little water, lather, massage a little more, then rinse
6. Wash a 2nd time as usual with a small amount of shampoo

Afterwards, your scalp usually feels fresher and lighter, and your hair has more volume.

⚠️ Once a week is enough. No need to do it every day. Daily cleansing + a weekly deep treatment make the full routine.

How soon will I see a difference?

Most people first feel a fresher scalp in the first 1–2 weeks. Hair fall and volume follow the hair growth cycle, so give it about 3–4 months to observe. It is faster for some people and slower for others. Results vary from person to person.

Is it OK for a sensitive scalp, or after giving birth?

Yes. The formula is gentle, with no SLS / SLES, no parabens and no mineral oil, and all three products passed SGS heavy-metal testing. You can use it during pregnancy and after giving birth. If your scalp is very sensitive, try it on a small area first.

What happens if I stop?

LAB 11 is a non-medicated daily care routine for your scalp. We suggest keeping it up to maintain your scalp and hair condition.

I am not sure which set suits me.

Most people start with SET B (2 Shampoo + 2 Scalp Essence), our most popular set. Want to try first? Choose SET A. Heavy hair fall and dry, frizzy hair too? Choose SET C.

Is it for all hair types, dry or oily?

Yes. Dry, oily, normal, coloured or permed hair can all use it, because it focuses on the scalp and roots, not just the strands. Oily scalps usually feel fresher first; dry hair usually feels softer. If your scalp is very sensitive, try a small area first.

Stay in Touch

Not ready yet? Follow our channel first.

Join the LAB 11 WhatsApp channel for scalp care tips, real customer stories and special offers (mostly in Chinese). No pressure.

Tips and offers only. Leave any time.

The longer you wait, the harder it is to track changes.
Starting now makes it easier to see how you are doing.

A hair cycle is about 3–4 months. The earlier you start, the easier it is to observe changes. Start today and give your scalp a fair chance.

Shop now →
In stock · Free shipping in Malaysia · From a 25-salon team · Secure checkout
★ Most popular: SET B
RM358 · 2 of each
Buy now