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See real customer feedbackShared with permission · Chinese originals with English translation · Results vary →
Free shipping
in Malaysia
Order by 3pm
ships same day
SGS heavy-metal
tested
Every day: wash twice with the Shampoo. On the second wash, massage your scalp for 1 minute, then rinse. After washing, spray Scalp Essence on your scalp and massage with your fingertips for about 30 seconds. No need to rinse.
Once a week: do a salon-style deep scalp treatment at home. See "The LAB 11 Ritual" below.
It adds only about 2 minutes to your usual hair wash.
SET A (1 Shampoo + 1 Scalp Essence): you want to try the wash feel and see how your scalp feels first.
SET B (2 Shampoo + 2 Scalp Essence): you are serious about hair fall. Saves RM222 vs buying separately.
SET C (adds 2 Soft Mask): besides hair fall, your hair is also dry and frizzy.
Red Clover extract (Canada): our core scalp care ingredient.
Watercress + Indian Cress (France): KGF +107%* in an in-vitro test of the raw ingredient.
Marine Glycogen (Spain): gives scalp cells energy.
No SLS / SLES, no parabens, no mineral oil. Passed heavy-metal testing. Contains Ecocert-certified ingredients.
*In-vitro data for the raw ingredient (2.5% Cressatine). It does not show the effect of the finished product on people. Results vary from person to person.
Free shipping across Malaysia. Orders placed by 3pm ship the same day by Ninja Van, with a tracking number. West Malaysia: about 3–5 working days. East Malaysia: about 7–10 working days.
Payment: Touch 'n Go, GrabPay, ShopeePay, DuitNow QR, FPX online banking, VISA / Mastercard, or cash on delivery (COD).
TNGGrabPayShopeePayDuitNowFPXVISAMastercardCOD

What customers tell us

Customer feedback (WhatsApp), original in English
Original in English · WhatsApp
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"Hi, my husband’s hair is much better now. After using it for a whole year, his hair is not as oily. A lot of hair has grown too."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve only used it for one and a half months, and I can already see lots of baby hair. It isn’t as bald as before, and my hair isn’t falling out as much anymore."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I used to have patchy bald spots. I’ve been caring for it for almost a year and can see a big improvement. I use the hair growth essence every day."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve finished two bottles of essence and recently opened my third. I’m very satisfied. I can see the results."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"This is after one bottle. Now my hair is sticking up!! So happy! The shampoo is quite good too. It feels a little cooling."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"I’ve used it for half a year. Minoxidil didn’t suit me before. I kept getting dandruff. Your shampoo and essence work fine for me."
Customer feedback (WhatsApp), translated from Chinese
Translated from Chinese · WhatsApp"My postpartum hair fall is much better. I really like the shampoo’s slightly cooling feel. My scalp feels light after washing. Great!"
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"Lab11 shampoo is really good. The front of my hair was almost going bald. After using it, a lot of hair has grown. Lab11 is the shampoo and hair tonic I’ve been happiest with."
Customer feedback (Facebook), original in English
Original in English · Facebook
Customer feedback (WhatsApp), original in English
Original in English · WhatsApp
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’m a loyal Lab 11 customer. I love its fresh scent. My scalp isn’t oily anymore, my hair fall has improved, and my hair has grown out. I keep buying it again. Thank you, Lab 11, for always improving."
Customer feedback (Facebook), translated from Chinese
Translated from Chinese · Facebook"I’ve been using their products since I first tried them in 2021. The results are really good. I’ve shared feedback many times."

Real customers, shared with permission. Original photos and messages are kept; English translations are as close to word-for-word as possible. Headlines were added by LAB 11. Individual experience. Results vary.

LAB 11 Soft Mask

Essence for the scalp.
Soft Mask for the ends.

Soft Mask cares for the mid-lengths to ends. For dry, frizzy, coloured or permed hair – softer and easier to comb after washing.

  • Ends onlyMid-lengths to ends. Not on the scalp.
  • ForDry, frizzy, coloured or permed hair
  • FormulaNo animal ingredients, no SLS / SLES, no parabens
  • 250mlAbout 1–2 months

How to use

  1. 01
    Squeeze out waterAfter shampooing, gently squeeze the water out of your hair.
  2. 02
    Mid-lengths to endsApply evenly. Keep it off the scalp.
  3. 03
    Leave, then rinseLeave it on for a short while, then rinse well.

What's inside

  • Argan oilEcocert-certified ingredient. Softer hair, less dryness and breakage.
  • 11 amino acidsReplenish what hair strands need.
  • Provitamin B5Panthenol. Helps lock in moisture.

No SLS / SLES, no parabens, no artificial colours · SGS: listed heavy metals not detected in the tested samples

Hair fall is your
main concern?

The mask cares for the ends, not the scalp. For the scalp, use Shampoo + Scalp Essence.

SET C · Shampoo + Essence + Soft Mask, 2 eachRM488 · save RM290 · scalp and endsChoose SET B · 2 Shampoo + 2 Scalp EssenceRM358 · save RM222 · scalp onlyChoose →

Questions

About 1–2 months.
No need. The mask is for the mid-lengths to ends. Leave the scalp to the Shampoo and Scalp Essence.
Yes. It suits dry, frizzy, coloured and permed hair.
The mask cares for the ends. For hair fall, start with Shampoo + Scalp Essence (SET A or SET B). If your ends are also dry, choose SET C.
TNG, GrabPay, ShopeePay, DuitNow QR, FPX, VISA / Mastercard, or cash on delivery. Free shipping in Malaysia. Orders by 3pm ship the same day. West Malaysia about 3–5 working days, East Malaysia about 7–10.
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LAB 11 INTERNATIONAL Developed by Derick Ooi, founder of the 25-salon Hairstory chain
All SetsAbout LAB 11Contact UsRefund Policy
LAB 11 INTERNATIONAL SDN BHD · SSM 201801026730 (1288754-D)
17 Tingkat Permai, Taman Brown, Gelugor, 11700 Penang
Customer service WhatsApp 6016-413 9786 · Daily 9am–8pm

© 2026 LAB 11 LUXE · Results vary from person to person