See real customer feedbackShared with permission · Chinese originals with English translation · Results vary →
“Used it for a whole year — hair isn’t as oily.”Customer feedback excerpt · Translated from Chinese
“And my hair isn’t falling as badly anymore.”Customer feedback excerpt · Translated from Chinese
Real customers, shared with permission. Original photos and messages are kept; English translations are as close to word-for-word as possible. Headlines were added by LAB 11. Individual experience. Results vary.
Customer videos in Chinese (Mandarin). Shared with permission.
Developed by Derick Ooi, founder of the 25-salon Hairstory chain
“Hairstylists see real scalps every day.
They know best
what works and what doesn’t.”
From the team behind Hairstory’s 25 salons in Malaysia

CleanseClears oil build-up around the follicles
FeedEssence goes straight to the roots
SteadyKeeps your scalp balanced dailyA regular shampoo only washes the surface of your hair. LAB 11 Shampoo is specially designed so you can get close to a salon-level deep scalp cleanse at home, once a week. Results come not only from the ingredients, but also from the right routine.





The LAB 11 system (Shampoo + Soft Mask + Scalp Essence) vs a regular shampoo:
How LAB 11’s core raw ingredient (with Red Clover extract) performed in the supplier’s ex-vivo test:
Measured: hair follicle elongation, ex vivo. LAB 11 is a non-medicated daily care product; experiences differ, so keep using it and observe.
*Ex-vivo data from the raw-ingredient supplier. It does not show the effect of the finished LAB 11 product on people, and it is not a hair growth speed.
Results vary from person to person
Take a photo of your parting from the same angle every week. It is the most accurate way to compare.